Reporting that connects every channel to the outcomes you actually care about: calls, leads, proposals, and revenue.

Marketing reporting for Houston businesses that want to know which channel rings the phone. Three numbers, one-page dashboard, no data-lake jargon.

Call James: 832-338-2926 Or send a message →

Three numbers, one page

Owner-readable monthly dashboard. No data-lake jargon.

Honest attribution

We pick the lens that fits your sales cycle, not the one that makes us look best.

Phone-first measurement

Call tracking integrated, because phones are your real conversion.

James reviews every report

Monthly. With you. On a 30-minute call.

The three numbers that matter

Inbound lead volume by week — not month. Monthly averages hide trends until it is too late.
Response time — average minutes from lead landing to first contact attempt. Five minutes wins; an hour loses.
Close rate by source — Google Local Pack vs Facebook ad vs referral. Most owners reinvest in the wrong channel because they do not split this.

What we build

Call tracking — dynamic number insertion, source attribution, recordings, transcripts
GA4 setup — events, conversions, audiences, custom dimensions for service businesses
One-page dashboard — owner-readable, monthly cadence, no scrolling
Attribution model — picks the lens that matches your sales cycle (last-click for SMB, multi-touch for $10K+ deals)
Channel-by-channel ROI — cost per lead, cost per call, cost per signed deal

Who this is for

Houston-area owners who are spending money on marketing and cannot answer "which channel produces the most signed work?" with a straight face.

Services that pair with Reporting & Attribution

AI Marketing

Practical AI Marketing Systems That Drive Real Business Growth

Local SEO

Get Found by Local Customers Who Are Ready to Buy

Website Design

Houston Website Design Built to Turn Visitors Into Calls and Customers

Lead Generation

Lead Generation That Captures Every Opportunity

Follow-Up Automation

Automated Follow-Up That Keeps Leads Warm

Email Marketing

Email Campaigns That Keep Your Business in Front of Buyers

Industries we work with

Reporting & Attribution engagements span every service-business vertical in Greater Houston.

Accountants Acupuncturists Alarm Monitoring Companies Animal Hospitals Antique Stores Appliance Repair Appliance Stores Architects Art Schools Asphalt Contractors All industries →

Recent guides on Reporting & Attribution

Reporting & Attribution — frequently asked questions

What is marketing attribution and do I need it?

Attribution = which marketing channel deserves credit for a sale. Yes you need it if you spend more than $1,000/month on marketing; otherwise you reinvest blindly.

GA4 vs call tracking — which?

Both. GA4 tracks web behavior; call tracking attributes phone calls back to sources. Most Houston service businesses close on the phone, so call tracking matters more than people realize.

How much does marketing reporting cost?

BayouEdge reporting engagements start at $500/month for the dashboard, $1,500-$3,000/month for the full attribution stack. Setup is one-time, $1,500-$5,000.

Why do my analytics not match my phone?

Usually: GA4 tracks form fills and traffic but not voice calls. The phone — your biggest conversion — sits outside the dashboard. Call tracking fixes this.

How do I track which channel produces sales?

Tag every lead source at the moment it enters. Phone calls via dynamic number insertion. Forms via UTM parameters. Walk-ins via the team asking. Then close-loop with the CRM.

Can AI do this for me?

AI helps interpret the data (\"why is Tuesday converting 2x Monday?\") but cannot decide what to measure. The three-number framework is human-led.

Get James on the phone in 30 seconds.

Twenty minutes on the phone usually points to the one or two reporting & attribution changes that will move your numbers this quarter.

Call James: 832-338-2926 Or send a message →

Call James: 832-338-2926

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