The three numbers that matter
- Inbound lead volume by week — not month. Monthly averages hide trends until it is too late.
- Response time — average minutes from lead landing to first contact attempt. Five minutes wins; an hour loses.
- Close rate by source — Google Local Pack vs Facebook ad vs referral. Most owners reinvest in the wrong channel because they do not split this.
What we build
- Call tracking — dynamic number insertion, source attribution, recordings, transcripts
- GA4 setup — events, conversions, audiences, custom dimensions for service businesses
- One-page dashboard — owner-readable, monthly cadence, no scrolling
- Attribution model — picks the lens that matches your sales cycle (last-click for SMB, multi-touch for $10K+ deals)
- Channel-by-channel ROI — cost per lead, cost per call, cost per signed deal
Who this is for
Houston-area owners who are spending money on marketing and cannot answer "which channel produces the most signed work?" with a straight face.
Services that pair with Reporting & Attribution
AI Marketing
Practical AI Marketing Systems That Drive Real Business Growth
Local SEO
Get Found by Local Customers Who Are Ready to Buy
Website Design
Houston Website Design Built to Turn Visitors Into Calls and Customers
Lead Generation
Lead Generation That Captures Every Opportunity
Follow-Up Automation
Automated Follow-Up That Keeps Leads Warm
Email Marketing
Email Campaigns That Keep Your Business in Front of Buyers
Industries we work with
Reporting & Attribution engagements span every service-business vertical in Greater Houston.
Recent guides on Reporting & Attribution
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How to Know When to Cut a Marketing Channel
Check the data before cutting, the number that decides it, how long each channel needs, four things to try first, and when cutting is right.
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How to Evaluate What an Agency Reports to You
The one question to ask, how to check a report against your own experience, five things to look for, and what to ask for instead.
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How Much Does Competitor Tracking Cost in Houston?
What can be tracked, the three findings actually worth having, why quarterly beats weekly, and a free fifteen-minute version to try first.
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How to Know Whether Your Reporting Is Telling the Truth
Seven checks that take under an hour, including the comparison that catches the most common failure and the question a report cannot survive.
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How to Decide Whether to Track Attribution at All
When formal attribution is machinery you do not need, when it becomes necessary, the free minimum viable version, and what attribution will never do.
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How to Choose an Analytics Setup for a Small Business
The five things you need, what you do not, the setup errors that matter, and the five-minute verification to run monthly.