How should a Katy business report on marketing?
Enquiries by source through to booked jobs, with phone calls counted. Where buyers research over weeks before contacting, a single last-touch view credits the wrong channel — so record how each customer first heard of you as well as what they clicked last.
What's different about Katy reporting
Katy customers research more thoroughly than most Houston-metro buyers. A typical Katy customer touches your business 4-7 times before booking. Last-click attribution under-credits the actual marketing work; multi-touch attribution is closer to truth.
The Katy four numbers
- Time to first touch by source — when did the customer first see your business? GBP, Facebook, ad, referral?
- Touch count before booking — Katy averages 4-7 touches. If yours is higher, the consideration journey has friction.
- Conversion attribution: first vs last touch — Katy customers heavily favor first-touch credit because the research starts well before the call
- Close rate by source for first-touch credit — the real source of customers, not the source of last clicks
What to track
- Call tracking with Katy area numbers
- GA4 with custom 'touch count' dimension
- CRM intake question 'how long have you been considering us?'
- Cross-device attribution via GA4 user-ID where possible
Why this matters
Most Katy businesses we audit are over-investing in their last-touch channels (Google Ads, retargeting) and under-investing in their first-touch channels (local SEO, GBP, referral systems). The reporting reveals it; the budget reallocation follows.
Investment
$1,500-$4,000/month. Multi-touch attribution adds setup cost on the front end.
What to do next
Call James at 832-338-2926. Bring your last three customer intake forms; we will trace each one's touchpoint sequence on the call.
Frequently asked questions
Why does Katy need multi-touch attribution?
Master-planned community residents research 4-7 touchpoints before booking. Last-click attribution under-credits the channels that actually drive consideration.
How do we capture first-touch when we cannot see the user's history?
CRM intake question — 'how long have you been considering us?' Combined with cross-device user-ID where available. Imperfect but directionally accurate.
Should we shift budget from Google Ads to local SEO based on this?
Usually yes. Most Katy businesses over-invest in last-touch channels. The reporting reveals the imbalance; the reallocation takes a quarter to stabilize.
What does Katy reporting cost?
$1,500-$4,000/month. Multi-touch setup adds $1,500-$3,000 to the first month.